Design story:

Designed 2014

We didn’t design our first upholstered piece until Blu Dot was seven or eight years old. Designing sofas is different than designing most other things. It can often be less about new ideas and clever solutions and more about making beautiful forms with a welcoming sit – comfortable sculpture. New Standard is definitely that - nicely proportioned with carefully crafted cushions that have surprising comfort. And the sweet little leg on this sofa doesn’t just look cool. It was designed this way because it is always hard to attach a leg cleanly and directly at the outside corner of a sofa, as all the fabric comes together at that point. That’s why New Standard’s legs attach to the frame inboard and appear to “float” at the corners. It’s always a bonus when solving a practical problem leads us to an interesting aesthetic detail.

Designing stuff we love.
Every day, here in Minneapolis.