Updated on March 7, 2023
The Information We Collect
“Personal information” includes any information that identifies, relates to, references, or is reasonably capable of being associated with or linked to a particular individual. It does not include publicly available information from government records or information that has been deidentified or aggregated.
The types of personal information we may collect and process about you can be grouped as follows:
- Identity information – first name, last name, username and password for website account.
- Contact information – shipping address, email address, and telephone number.
- Financial data – payment card details and payment information.
- Transactional data – details about orders you have placed, inquiries you have made (including customer service inquiries), and payments received from you.
- Marketing and communications information – details regarding requests for information received from you, marketing campaigns with which you have interacted, promotions you have participated in, and information on your marketing or communication preferences.
- Contest and survey information – details regarding contests, sweepstakes, or surveys you participated in or survey responses you provided.
It is typically your choice whether you wish to provide personal information to us directly through this Site; however, if you do not provide requested personal information, you may not be able to use certain features or functionalities of the Site. Note: we may also receive these types of information about you from third parties or other sources.
How We Collect, Use, and Share Your Information
We may collect personal information (for example, your full name, email address, mailing address, telephone number, or credit card number) directly from you when you voluntarily submit the information to us when you use our Site, communicate with us, or purchase goods from us. We need this information in order to process and fulfill your order, notify you of your order status, register you as a user of this Site, or to provide you with information or services. We may disclose your personal information to our third-party service providers who provide services such as website hosting, data storage, data analysis, payment processing, order fulfillment, IT services and infrastructure, customer service, email delivery and administration, marketing, credit card processing, auditing and other similar services to enable them to provide services to us or on our behalf.
We may also collect personal information from you if you choose to subscribe to our email program, catalog mailing list, enter the information into the shopping cart, or participate in sweepstakes, contests, and surveys, or in connection with content or suggestions you post on this Site. We may also collect other information about you that does not identify you (for example, interests, lifestyle choices, opinions) when you choose to provide or post personal information on our Site, or via participation in our email program, sweepstakes, contests, surveys or content or suggestions you post on this site.
We may also collect your email address via Cookies and Pixel Tags on the Site through the use of trusted third-party partners. These partners may also combine your email information with other information they have access to such as mailing address so that we may serve relevant marketing offers to you via email and direct mail. If you do not want us to use your information this way, please see the choices for opting out of such communications below.
When Blu Dot conducts contests, sweepstakes, promotions and surveys, or joins with other companies to do so, if you choose to participate you may be asked to provide personal information. Blu Dot and the other participating companies may use this information for such purposes as notifying winners and fulfilling promotional obligations, and may also cross reference customer databases to identify common customers. Information from these activities may be used to explore future promotional opportunities or fulfill contractual obligations. Even if you have chosen not to receive communications from Blu Dot prior to your participation in a contest, sweepstakes, promotion or survey, you may still receive information from Blu Dot in connection with such activity if you register for or participate in such activity. You may choose not to participate in contests, sweepstakes, promotions or surveys if you do not wish to receive information from Blu Dot or share your information with Blu Dot and the other companies sponsoring such activities.
We may also use your information to contact you about goods and services that may be of interest to you. We may also share your information with unaffiliated third parties and third-party marketing partners (such as Oracle) for commercial and for promotional purposes. These parties may use your personal information for their own marketing and commercial purposes, including the marketing of their products or services provided that you have not opted out of these disclosures. If you do not want us to use your information this way, please see the choices for opting out of such communications below.
We also use your information for a variety of internal business purposes, including (1) to present our Site and its contents with you, (2) to provide you with notice about your orders or account status, (3) to notify you about changes to our Site or the products and services we offer, (4) to keep a record of our transactions and communications, (5) to ensure the safety and security of our business and operations (including, for example, ensuring the security of our Site), and (6) as is otherwise necessary or useful for us to conduct our business, provided our use is disclosed to you when you provide the information or is otherwise permitted by law.
In the event of a sale, merger, corporate reorganization or similar transaction involving some or all of our business, we may share with or transfer your information to the buyer or successor entity. We may also retain a copy of that information.
Blu Dot uses the Flashtalking platform for ad creation and delivery, device recognition, and advertising campaign analysis applying both cookie-based and cookie-less technologies to identify and connect devices. Learn more about Flashtalking’s use of data and your choices in their Consumer Privacy statement.
Choices for Opt-in and Opt-out
We may use the services of third parties to collect and use anonymous information about your visits to and interactions with our Site through the use of technologies such as Cookies to personalize advertisements for goods and services. To learn more, or to opt-out of receiving online display advertisements tailored to your interests by our third-party partners, visit the Network Advertising Initiative www.networkadvertising.org/choices. We may also use technologies, such as our own Cookies, to provide you with personalized online display advertising tailored to your interests. To opt out of our Cookies used for this online advertising, click here. If you choose to opt-out of Cookies or similar technologies, some or all of the features, functionality and promotions available through the Site may not be available to you.
We will try to comply with your request(s) as soon as reasonably practicable. Please note that if you opt-out as described above, we will not remove your personal information from the databases of our third-party marketing partners or other third parties with which we have already shared your personal information as of the date that we implement your opt-out request, unless legally required to do so. Please also note that if you do opt-out of receiving marketing-related messages from us, we may still send important administrative messages to you, and you cannot opt-out from receiving such administrative messages. For example, when you place an order, we will continue to confirm your order and shipment status by email. We may also need to contact you via telephone, email or postal mail with information or questions regarding your order.
Deidentified and Aggregated Information
We and our service providers may deidentify and/or aggregate personal information collected so that it is no longer capable of identifying or being linked to you. For example, we may use personal information to calculate the percentage of individuals who have a particular telephone area code. Such deidentified or aggregated personal information is not personal information. Rather, it is an asset belonging to us and, as such, we may use it for any purposes consistent with applicable law.
We use reasonable efforts to protect our customers’ information. For example, when our registration/order form asks customers to enter sensitive information (such as credit card number), that information is encrypted and is protected using Secure Socket Layer (SSL) technology.
The safety and security of your information, however, also depends on you. Where we have given you (or where you have chosen) a password for accessing the Site, you are responsible for keeping such password confidential and should not share it with third parties. If you are sharing information in public areas on our Site, like message boards, we urge you to be careful about the type of information you provide as it may be viewed by any user of the Site.
The transmission of information via the Internet is not completely secure. Although we use reasonable efforts to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Site. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on this Site.
If you have any questions about the security at our Site, please contact us using the information below in the Contact Information section.
Third-Party Sites and Links
Our Site may contain links to other websites. We provide these links for your convenience, but we do not review, control or monitor the privacy practices of websites operated by others. We are not responsible for the performance of these websites or for your business dealings with them. Your use of other websites is subject to the terms and conditions of those websites, including the privacy policies of those websites.
If you are visiting our Site through a link from another website or search engine, information about your visit to us may be collected by the provider of the other web site or search engine. We encourage you to review the privacy policies of any third-party websites or search engines prior to using them.
Our Site is a general audience website and is not directed at, or intended for use by, individuals under 16 years of age. No one under age 16 may provide any information to or on the Site. We do not knowingly collect any personal information from individuals younger than the age of 16, including through our Site. In the event we inadvertently receive personal information from an individual under 16, we will promptly delete the information upon becoming aware of its collection. Further, if you believe we might have information from or about an individual under 16, please contact us using methods in the Contact Information section below.
Rights Available to Residents of California and Virginia
For California job applicants, our privacy notice can be found here.
This section explains our collection, processing, and disclosure of “personal information” relating to California consumers. Specifically, this section applies to our processing activity when we are acting as a “business” or "controller," as those terms are defined in the California Consumer Privacy Rights Act (“CCPA”), and the Virginia Consumer Data Protection Act ("VCDPA"). When we act in this capacity, we control the purposes and means of processing your personal information.
Some of the personal information we collect may be exempt from some or all of the requirements under the CCPA and VCDPA. We may also receive your information in our capacity as a "service provider" or "processor" to our customers or partners; in which case, any questions you have relating to your personal information and your rights under the CCPA or VCDPA should be directed to our customer or partners that you have a relationship with.
Please read this section carefully before sharing information with us so you understand our practices regarding your information.
Information We Collect and Disclose
"Personal information” includes any information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. Personal information does not include information that is:
- Lawfully made available from government records;
- We have a reasonable basis to believe is lawfully made available to the general public by the consumer or from widely distributed media, or by the consumer;
- Made available by a person to whom the consumer has disclosed the information if the consumer has not restricted the information to a specific audience;
- Lawfully obtained, truthful information that is a matter of public concern;
- Deidentified or aggregate consumer information; or
- Information excluded from either the CCPA or VCDPA’s scope, including personal information covered by certain sector-specific privacy laws such as the Fair Credit Reporting Act.
In the past 12 months, Blu Dot has collected the following categories of personal information from consumers and disclosed such information to the following categories of third parties for business purposes.
|Categories of PI Collected||Examples||Categories of Third Parties to Whom Disclosed|
|Identifiers||A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, debit or credit card numbers.||
|Commercial information||Records of services purchased, obtained, or considered.||
|Internet or other similar network activity||Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.||
|Personal information types listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))||A name, address, telephone number.
Some personal information included in this category may overlap with other categories.
|Sensory data||Audio recordings, voicemail, or similar information.||
Please note that we may also use, disclose, or transfer your information in connection with the sale, merger, dissolution, restructuring, divestiture, or acquisition of our company or its assets. We may also disclose your personal information in response to a court order, subpoena, search warrant, law, or regulation.
How We Collect Your Information
As discussed in more detail above in “How We Collect, Use, and Share Your Information,” we collect this information from you when you provide it to us by filling out forms on our Site, registering to receive emails or information from us, creating an online account, communicating with us using chat features, and placing an order with Blu Dot. We also collect certain identifiers (such as IP addresses) and Internet and similar network activity (such as website usage data) from you indirectly when you visit, use, and navigate across our Site. We also collect personal information from our third-party marketing and analytics service providers. We may work with those service providers to make inferences based on other personal information that is available to them in order to provide marketing materials to prospective customers.
Sensitive Personal Information
Blu Dot does not collect “sensitive personal information” or "sensitive data" (as defined by the CCPA and VCDPA, respectively).
Use of Personal Information
- Providing and optimizing your experience on our Site and ensuring that our content is presented to you in the most effective manner.
- Fulfilling transactions initiated by you, including the processing of payments, shipment of products, and related customer order activities.
- Communicating with you and responding to your inquiries about our services and products, including to provide you with promotional and informational communications regarding our services, informing you about new services and products, updating you about changes to our services and products, and investigating any concerns you may have.
- Developing, updating, and improving our services and products, customer service, customer experience, and marketing efforts, and otherwise improving our knowledge and insights regarding actual or potential providers, customers, and business partners
- Preventing and detecting fraud, financial crime, hacking activities, security breaches, and other unlawful activities in connection with Blu Dot or our services and products, or our affiliates and their services.
- Enforcing our agreements and complying with our legal or regulatory obligations.
- Performing other functions as otherwise described to you at the time of collection or to which you otherwise consent.
Disclosure of Personal Information
As indicated above, we may share some of the personal information with third-party vendors as necessary for our business purposes. For example, such vendors could assist us with our marketing efforts, including identifying new and prospective customers. From time to time, Blu Dot may be required to disclose your information to governmental authorities for the purpose of complying with applicable laws and regulations or in response to legal process.
Applicable Retention Periods
For each category of personal information identified above, Blu Dot will only retain such information for as long as necessary to fulfill your requests or the purposes for which it was obtained, as set forth in this section. The criteria used to determine our retention periods include (i) for as long as we have an ongoing relationship with you, (ii) as required by a legal obligation to which we are subject, and (iii) as necessary to resolve any disputes or enforce our legal agreements with you.
Sale or Sharing of Personal Information
In the preceding twelve months, Blu Dot has sold Internet or Similar Network Activity and Commercial Information to the following types of third parties: (1) marketing/advertising service companies and (2) online analytics providers.
In the preceding twelve months, Blu Dot shared Internet or Similar Network Activity and Commercial Information to the following types of third parties for the purposes of cross-context behavioral advertising or targeted advertising: (1) marketing/advertising service companies and (2) online analytics providers.
We sold and shared personal information with third parties for the purpose of conducting analytics regarding our website visitors, generating leads and new customers, marketing to customers and potential customers, and engaging in targeted advertising and cross-context behavioral advertising.
You may click on the following link to further review our Notice of Right to Opt-Out and/or exercise your right to opt-out of the sale or sharing of your personal information:DO NOT SELL OR SHARE MY PERSONAL INFORMATION
Additional information regarding how you may exercise your right to opt-out of the sale or sharing of your personal information is located below in the section titled, “Exercising Your Right to Opt-Out of Sales and Sharing.”
Blu Dot does not have actual knowledge of any sales or sharing of personal information regarding minors under 16 years of age.
California and Virginia residents have the following rights relating to their personal information, subject to certain exceptions:
- Right to Know/Access. You have the right to request that we disclose certain information about our collection and use of your personal information during the past 12 months. Specifically, you may request that we disclose:
- Whether we process personal information about you;
- The categories of personal information we collected about you;
- The categories of sources for the personal information we collected about you;
- The categories of personal information we sold about you;
- The business and commercial purposes for collecting your personal information;
- The categories of third parties with whom we disclosed or sold your personal information;
- The specific pieces of personal information we collected about you; and
- If we disclosed or sold your personal information for a business purpose, the categories of personal information received by each category of third party.
Exercising Your Rights to Know, Data Portability, Request Deletion, and Correct Inaccurate Information
To exercise the rights described above, you—or someone authorized to act on your behalf—must submit a verifiable consumer request to us by calling us at 844-425-8368, submitting a request to firstname.lastname@example.org, with the subject, "CCPA/VCDPA Request." Your request must include your name, email address, mailing address, phone number, the nature of your inquiry, and the context in which we may have received your information. If you are an agent submitting a request on behalf of a consumer, we may request that you submit a signed permission from the consumer authorizing you to make the request. In order to protect the privacy and data security of consumers, the verifiable consumer request must provide sufficient information to allow us to reasonably verify that you are the individual regarding whom we collected the personal information and must describe the request with enough detail that we can understand and respond to it. You may only submit requests for access or data portability twice within any 12-month period. As indicated above, please be aware that the CCPA and VCDPA provide certain limitations and exception to the foregoing rights, which may result in us denying or limiting our response to your request.
We will respond to a verifiable consumer request within 45 days, but may extend that period by an additional 45 days, provided we notify you of the reason for the extension in writing. We will notify you that we have received your request within 10 days of its receipt and we may request additional information from you if we are not able to verify your request. We will deliver our written response via e-mail. Any disclosures we provide will only cover the 12-month period preceding the receipt of the verifiable consumer request, provided that you may request disclosure beyond the 12-month period. In general, we will not charge a fee to respond to a verifiable request, unless it is excessive, repetitive, or unfounded. We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you or the consumer on whose behalf you are making the request.
Exercising Your Right to Opt-Out of Sales or Sharing
To exercise your right to opt-out of the sale or sharing of your personal information, you—or someone authorized to act on your behalf—must submit a request to us by sending an e-mail to: email@example.com with the subject line: “CCPA/VCDPA Opt-Out Request,” calling us 844-425-8368, or completing the form located via the following link:DO NOT SELL OR SHARE MY PERSONAL INFORMATION
We will endeavor to comply with a consumer request to opt-out of sales or sharing for cross-context behavioral advertising or targeted advertising as soon as feasibly possible, but no later than fifteen (15) business days from the date the request is received. No verification is required; however, we may deny the request if we have a good-faith, reasonable, and documented belief that the request is fraudulent. In the event we deny a request for this reason, we will inform the consumer that we are not complying with the request and provide an explanation of why we believe the request is fraudulent.
Requests may be made using an authorized agent, if the consumer provides the agent with written permission signed by the consumer to act on the consumer’s behalf. We may deny a request if the applicable agent does not submit proof that it has been authorized by the consumer to act on the consumer’s behalf.
Once a consumer makes an opt-out request, we will honor such request for at least twelve (12) months before asking the consumer to reauthorize personal information sales or sharing.
Additionally, if a consumer initiates a transaction or attempts to use a product or service that requires the sale or sharing of the consumer’s personal information, we may inform the consumer that the transaction, product or service requires the sale or sharing of the consumer’s personal information and provide the consumer instructions on how to opt-in to sales or sharing.
Our Commitment Not to Discriminate
We will not discriminate against you for exercising any of your rights under the CCPA or VCDPA by:
- Denying you services.
- Charging you different prices or rates for services, including through granting discounts or other benefits, or imposing penalties.
- Providing you a different level or quality of services.
- Suggesting that you may receive a different price or rate for services or a different level or quality of services.
California’s “Shine the Light” Law Disclosure
Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business, with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.
To request a copy of the information disclosure provided by Blu Dot pursuant to Section 1798.83 of the California Civil Code, please contact us using the Contact Information below.
Accessing, Correcting, and Erasing Information
You can review and change your personal information by logging into the Site and visiting your account profile page. You can also request to access, correct, or erase your information by contacting us using the email address or phone number below.
Changes to this Notice
Please note that we may change this Notice from time to time. We will post change here and update the “Last Updated” date at the top of this document. Continued use of this Site after any changes is deemed to be acceptance of those changes. Please check this Notice periodically for updates.
Our Contact Information
To contact us regarding this Notice, your rights under the CCPA, or to exercise those rights, please contact us using the information below.