2D:3D Letter Holder

The idea for 2D:3D came from a late night design session while we were trying to design some desktop accessories – things like letter holders and catch-all trays. But most of our designs were too complicated to make, required too much assembly, or would be way too expensive. We happened to have a cardboard pizza box lying around the studio and started studying how that was made from perforated cardboard – so simple to make, so simple to assemble. We translated that construction to powder-coated steel and began prototyping laser-cut shapes to get the perforation patterns and the steel thicknesses right. We ended up with a line of accessories that were incredibly easy to fabricate – laser-cut and powder-coat steel. The pieces could be packed literally flat and people actually enjoyed the assembly, they had fun bending the flat steel into functional shapes.