The Real Good Experiment

When we opened our Soho store in 2008, we learned of the resourceful culture of “curb-mining”: the act of finding furniture and art on the street. After a year had passed, our friends at mono approached us with a way to conduct a curb-mining experiment of our own: What would happen if we left a bunch of Real Good Chairs all over New York, free for the taking? Who will grab them? Where will they go? How will they get there? What will their new homes look like? For two days, the experiment captured the fascination of New Yorkers, the blogosphere and beyond, with press coverage by everyone from Dwell to the The New York Times Magazine. And at our store's First Anniversary party, we premiered a documentary that told the story of the project as well as the chairs' new owners.


What we did

First, we installed hidden GPS devices in the chairs (basic cell phones with motion sensors).
We then put the chairs all over New York City.
The GPS devices would activate when the chairs were moved.

1. We installed hidden GPS devices in the chairs (basic cell phones with motion sensors).

2. We put the chairs all over New York City.

3. The GPS devices were activated when the chairs were moved.


Watch the film

The Real Good Chair Experiment